Madseventies

The 70's Stitch

Mia Williams

Who doesn't love a little floral carpet, some deep red velvet curtains, a sparkly stage and a candy machine from the 70's?

 

What an exciting collaboration with Samuel, the editor of WGSN (the guy that knows his denim) and Jessica, a photographer that knows how to capture the perfect 70's inspired story.

We also had the perfect location to shoot our 70's inspired story. The Bethnal Green Mens Working Club. If you want to get stuck back right into the 70's, dance on your favourite David Bowie song, swing around on retro floors in a big shaggy fur and some space boots, then this is the place to be!

Not only did we have the most fabulous location but we also had generous clothing brands that gave us their best 70's inspired pieces, such as Levi Vintage Clothing, Mint Vintage and Madseventies, to wear for our story.

 

One of my favourite looks of our story. Double denim paired up with vintage knits and striped tops. 70's style sunglasses and neck scarfs to complete the look. And a candy machine on the side.

 

Bethnal Green Mens working club has got the most incredible retro floors that work well with brown loafers and glitter socks and platforms.

 

Samuel is pulling off the perfect Woodstock festival look by wearing this incredible suede tassel vintage jacket and Peace jeans from Levi's vintage clothing, paired up with a 70's style shirt from Madseventies collection.  I was wearing this most fabulous denim jumpsuit from Mint Vintage, with a prominent 70's collar, of course, paired up with my red Go-Go boots and Gucci glasses.

 

This look was inspired by 70's California, wearing soft colours paired with denim. Samuel is wearing a pair of cream cord trousers, paired with a printed Levi T from Vintage Levi's clothing and All Star trainers for a cool laid back look. I'm wearing double denim, layered with a 70's western embroidered throw-on-jacket from Madseventies and mustard boots for a pop of colour, which again, matched the retro floors.

To complete our 70's inspired story, we decided to go full on 70's glam!

Just look at the stage itself, sparkles, lights and glitter. These looks were inspired by icons such as Jimmy Hendrix, Farrah Fawcett, Bianca Jagger, Iggy Pop.

Big shaggy furs were and still is a statement piece on its own. Add some dangling earrings and a red lip for a glam night out.

Samuel wearing deep red Supreme pyjama style silk shirt, a very much go-to piece to have in your wardrobe right now, paired up with the funkiest pair of retro denim, Western boots and a silk scarf to finish off his look.

 

 

We couldn't resist ending our story by a classic Abba pose. It was truly one of my most exciting collaborations yet. Working with Samuel and Jessica was fantastic and lots of fun, two like minded people that helped me capture the perfect 70's inspired story.

Lots of thank you's to the following companies and brands for making this shoot possible:

-Warren for allowing us to use his location, Bethnal Green Mens Working Club

-Levi's Vintage Clothing

-Mint Clothing

-Madseventies Clothing

 

Lots of love

Madseventies

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