In a saturated digital world, a curated feed isn’t just aesthetic, it’s strategic. A cohesive, thoughtfully curated feed builds instant recognition, optimises your visibility, and attracts the right kind of attention from audiences and brands alike. A clean, consistent, and on-brand visual story signals professionalism, trust, and influence—key factors that set you apart in a crowded market.

I help you curate with purpose. Whether you’re looking to attract new followers, shift your audience, or strengthen brand awareness, I develop short and long-term strategies that align with your goals, alongside your key content pillars, define your audience, and refine your visual direction to ensure every post has impact.

My approach combines creativity with data. I work closely with you to create fresh assets, adapt your content for algorithmic success, and act as the bridge between you and brand collaborations—connecting you with UGC creators and influencers who elevate your content

See our work below

HOW WE WORK

I offer a range of services designed to elevate your online presence - available as individual offerings or combined into tailored package deals to suits your goals, budget, and timeline

01. DISCOVERY AND AUDIT

I start with a deep dive into your current feed, audience, and brand presence. From there, I identify your short-and long-term goals - whether that’s building awareness, increasing engagement, or driving conversion - to form the foundation of your strategy.

02. Strategy Development

Next, I craft a bespoke strategy that defines your content pillars, audience, and visual direction. I also support your paid media efforts, helping you create scroll-stopping videos and assets designed to deliver results - whether that’s revenue growth or improved KPIs.

03. Curation & Content Creation

I collaborate with you to refresh your content library, produce new on-brand assets, and optimise existing visuals so every piece aligns with your strategy and aesthetic.

04. Optimisation & Algorithm

I fine-tune your content to meet current platform algorithms and best practises, ensuring your posts are positioned for maximum reach, engagement and discoverabilities.

05. Collaboration Management

As your creative middle ground, I connect you with UGC creators and influencers, managing every collaboration to ensure your content remains authentic, diverse, and impactful.

06. Reporting & Refinement

My weekly performance reports highlight what’s performing well and where to pivot. I track results, refine strategies, and continuously optimise your content to stay on target.

07. CONTINUOUS Evolution

Social media evolves daily and so do we. Staying ahead of platform changes and audience shifts, ensuring your feed remains fresh, relevant and result driven.

CLIENT PROJECTS

FELLOW CREATURES

OVERVIEW: Madseventies Development lead the ‘Unleash the Treat’ campaign for Fellow Creatures, from concept to moodboarding to styling and shooting execution.

PATCH PLANT

OVERVIEW: Filmed ad hoc video content to support campaigns, product launches, and brand collaborations. I also filmed content to support their Tiktok, which was more humurous and fun.

Below is a video I created in collaboration with Patch Plant and G Spot drink. The concept was built around balanced drinks-on-plants to highlight the harmony between natural energy and grounded calm.

ROCKINS HQ

OVERVIEW: Social Media Strategist and Brand Manager at Rockins HQ - led brand direction, content strategy. Focussed on KPIs of audience growth and revenue, doubling sales within three months by redirecting content and creating campaigns that resonates with a wider audience. Also styled musicians for shows and magazine covers to elevate brand visibility.

liberty london

OVERVIEW: Social Media Strategist and Content Creator for Liberty London - Responsible for creating and scheduling content aligned with the weekly product focuses, liasising with the wider marketing team. Produced Liberty’s most viral video with a beauty founder, through a humorous, sensory-led concept, and led the campaign brief for the Future Liberty launch.

PASTA EVANGELIST

OVERVIEW: Led and launched creative shoots for Pasta Evangelists, overseeing prop and set styling and producing engaging content for new recipe launches, seasonal campaigns (including Valentine’s Day), and brand collaborations with Aperol Spritz, Birra Moretti Della Vita, NIO Drinks, and Parma.

seye adelekan / guitarist /gorillaz

OVERVIEW: Organising the full production and styling for Seye Adelekan’s EP and helped develop his personal Instagram presence, positioning him to grow as a solo artist beyond his work with Gorillaz.

london sock company

OVERVIEW: Led the creative direction for London Sock Company, developing the moodboad and overseeing prop styling and set design to bring the brand’s vision to life.

SPROUTL

OVERVIEW: I supported with brand direction, helping position them as a plant brand for everyone. By introducing humour-driven content, we boosted engagement and grew their platform organically by 4K followers in just three months.

fellow creatures

OVERVIEW: OVERVIEW: Madseventies Development lead the ‘Unleash the Treat’ campaign for Fellow Creatures, from concept to moodboarding to styling and shooting execution.